︎ mcarolinejewell@gmail.com


Client: Petsafe
Role: Assistant Art Director/TV

Agency: Humanaut 
Chief Creative Director: David Littlejohn
Copywriters: Liza Behles, Andy Pearson 
Production Company: Humanaut Productions
Director: Dan Jacobs
DP: Sean Webley
Editing: Tyler Beasley/Fancy Rhino

The Petsafe ScoopFree Self-Cleaning Litter box is a super long product name for a machine that automatically rakes away cat poop. The ‘Catspiracy’ campaign looks at the ScoopFree from the perspective of the cats, leading them to believe that humans are stealing and storing their poop for some nefarious reason.

The ‘Catspiracy’ video was a really fun production to work on. I assisted the Art Director with all the props, set dressing and took care of our cuddly feline friends off camera. I also coordinated sets for the production team, as the shoot encompassed several different set locations.